edX brand profile in the UK 2022
How high is the brand awareness of edX in the UK?
When it comes to online education service users, brand awareness of edX is at 31% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is edX in the UK?
In total, 10% of UK online education service users say they like edX. However, in actuality, among the 31% of UK respondents who know edX, 32% of people like the brand.
What is the usage share of edX in the UK?
All in all, 9% of online education service users in the UK use edX. That means, of the 31% who know the brand, 29% use them.
How loyal are the users of edX?
Around 5% of online education service users in the UK say they are likely to use edX again. Set in relation to the 9% usage share of the brand, this means that 56% of their users show loyalty to the brand.
What's the buzz around edX in the UK?
In August 2022, about 8% of UK online education service users had heard about edX in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around edX in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of edX is at 31% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is edX in the UK?
In total, 10% of UK online education service users say they like edX. However, in actuality, among the 31% of UK respondents who know edX, 32% of people like the brand.
What is the usage share of edX in the UK?
All in all, 9% of online education service users in the UK use edX. That means, of the 31% who know the brand, 29% use them.
How loyal are the users of edX?
Around 5% of online education service users in the UK say they are likely to use edX again. Set in relation to the 9% usage share of the brand, this means that 56% of their users show loyalty to the brand.
What's the buzz around edX in the UK?
In August 2022, about 8% of UK online education service users had heard about edX in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around edX in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
