How high is the brand awareness of edX in the UK? When it comes to online education service users, brand awareness of edX is at 31% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is edX in the UK? In total, 10% of UK online education service users say they like edX. However, in actuality, among the 31% of UK respondents who know edX, 32% of people like the brand.
What is the usage share of edX in the UK? All in all, 9% of online education service users in the UK use edX. That means, of the 31% who know the brand, 29% use them.
How loyal are the users of edX? Around 5% of online education service users in the UK say they are likely to use edX again. Set in relation to the 9% usage share of the brand, this means that 56% of their users show loyalty to the brand.
What's the buzz around edX in the UK? In August 2022, about 8% of UK online education service users had heard about edX in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around edX in the UK.
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edX brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to online education, which of the following brands do you like?
Brand usage: When it comes to online education, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to online education, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). edX brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1335089/edx-online-education-brand-profile-in-the-uk
Statista. "edX brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022." Chart. September 25, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1335089/edx-online-education-brand-profile-in-the-uk
Statista. (2022). edX brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1335089/edx-online-education-brand-profile-in-the-uk
Statista. "Edx Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Online Education Service Users in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335089/edx-online-education-brand-profile-in-the-uk
Statista, edX brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022 Statista, https://www.statista.com/forecasts/1335089/edx-online-education-brand-profile-in-the-uk (last visited August 25, 2024)
edX brand awareness, usage, popularity, loyalty, and buzz among online education service users in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335089/edx-online-education-brand-profile-in-the-uk