Eventim brand profile in the UK 2023

How high is the brand awareness of Eventim in the UK?
When it comes to event ticket purchasers, brand awareness of Eventim is at 32 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Eventim in the UK?
In total, 8 percent of UK event ticket purchasers say they like Eventim. However, in actuality, among the 32 percent of UK respondents who know Eventim, 25 percent of people like the brand.

What is the usage share of Eventim in the UK?
All in all, 7 percent of event ticket purchasers in the UK use Eventim. That means, of the 32 perent who know the brand, 22 percent use them.

How loyal are the purchasers of Eventim?
Around 4 percent of event ticket purchasers in the UK say they are likely to use Eventim again. Set in relation to the 7 percent usage share of the brand, this means that 57 percent of their purchasers show loyalty to the brand.

What's the buzz around Eventim in the UK?
In November 2023, about 6 percent of UK event ticket purchasers had heard about Eventim in the media, on social media, or in advertising over the past three months. Of the 32 percent who know the brand, that's 26 percent, meaning at the time of the survey there's little buzz around Eventim in the UK.

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