Khan Academy brand profile in the UK 2022
When it comes to online education service users, brand awareness of Khan Academy is at 36% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Khan Academy in the UK?
In total, 12% of UK online education service users say they like Khan Academy. However, in actuality, among the 36% of UK respondents who know Khan Academy, 33% of people like the brand.
What is the usage share of Khan Academy in the UK?
All in all, 11% of online education service users in the UK use Khan Academy. That means, of the 36% who know the brand, 31% use them.
How loyal are the users of Khan Academy?
Around 7% of online education service users in the UK say they are likely to use Khan Academy again. Set in relation to the 11% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around Khan Academy in the UK?
In August 2022, about 10% of UK online education service users had heard about Khan Academy in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Khan Academy in the UK.
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