Google Shopping brand profile in Germany 2022
How high is the brand awareness of Google Shopping in Germany?
When it comes to price comparison portal users, brand awareness of Google Shopping is at 56% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Shopping in Germany?
In total, 15% of German price comparison portal users say they like Google Shopping. However, in actuality, among the 56% of German respondents who know Google Shopping, 27% of people like the brand.
What is the usage share of Google Shopping in Germany?
All in all, 16% of price comparison portal users in Germany use Google Shopping. That means, of the 56% who know the brand, 29% use them.
How loyal are the users of Google Shopping?
Around 13% of price comparison portal users in Germany say they are likely to use Google Shopping again. Set in relation to the 16% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Google Shopping in Germany?
In August 2022, about 8% of German price comparison portal users had heard about Google Shopping in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Google Shopping in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to price comparison portal users, brand awareness of Google Shopping is at 56% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Shopping in Germany?
In total, 15% of German price comparison portal users say they like Google Shopping. However, in actuality, among the 56% of German respondents who know Google Shopping, 27% of people like the brand.
What is the usage share of Google Shopping in Germany?
All in all, 16% of price comparison portal users in Germany use Google Shopping. That means, of the 56% who know the brand, 29% use them.
How loyal are the users of Google Shopping?
Around 13% of price comparison portal users in Germany say they are likely to use Google Shopping again. Set in relation to the 16% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Google Shopping in Germany?
In August 2022, about 8% of German price comparison portal users had heard about Google Shopping in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Google Shopping in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
