Codecademy brand profile in the UK 2022
When it comes to online education service users, brand awareness of Codecademy is at 33% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Codecademy in the UK?
In total, 10% of UK online education service users say they like Codecademy. However, in actuality, among the 33% of UK respondents who know Codecademy, 30% of people like the brand.
What is the usage share of Codecademy in the UK?
All in all, 8% of online education service users in the UK use Codecademy. That means, of the 33% who know the brand, 24% use them.
How loyal are the users of Codecademy?
Around 4% of online education service users in the UK say they are likely to use Codecademy again. Set in relation to the 8% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Codecademy in the UK?
In August 2022, about 8% of UK online education service users had heard about Codecademy in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Codecademy in the UK.
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