Verivox brand profile in Germany 2022
When it comes to price comparison portal users, brand awareness of Verivox is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Verivox in Germany?
In total, 23% of German price comparison portal users say they like Verivox. However, in actuality, among the 74% of German respondents who know Verivox, 31% of people like the brand.
What is the usage share of Verivox in Germany?
All in all, 19% of price comparison portal users in Germany use Verivox. That means, of the 74% who know the brand, 26% use them.
How loyal are the users of Verivox?
Around 15% of price comparison portal users in Germany say they are likely to use Verivox again. Set in relation to the 19% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Verivox in Germany?
In August 2022, about 19% of German price comparison portal users had heard about Verivox in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Verivox in Germany.
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