openHPI brand profile in Germany 2022
How high is the brand awareness of openHPI in Germany?
When it comes to online education service users, brand awareness of openHPI is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is openHPI in Germany?
In total, 4% of German online education service users say they like openHPI. However, in actuality, among the 20% of German respondents who know openHPI, 20% of people like the brand.
What is the usage share of openHPI in Germany?
All in all, 4% of online education service users in Germany use openHPI. That means, of the 20% who know the brand, 20% use them.
How loyal are the users of openHPI?
Around 2% of online education service users in Germany say they are likely to use openHPI again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around openHPI in Germany?
In August 2022, about 3% of German online education service users had heard about openHPI in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around openHPI in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of openHPI is at 20% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is openHPI in Germany?
In total, 4% of German online education service users say they like openHPI. However, in actuality, among the 20% of German respondents who know openHPI, 20% of people like the brand.
What is the usage share of openHPI in Germany?
All in all, 4% of online education service users in Germany use openHPI. That means, of the 20% who know the brand, 20% use them.
How loyal are the users of openHPI?
Around 2% of online education service users in Germany say they are likely to use openHPI again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around openHPI in Germany?
In August 2022, about 3% of German online education service users had heard about openHPI in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around openHPI in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
