oncampus brand profile in Germany 2022
How high is the brand awareness of oncampus in Germany?
When it comes to online education service users, brand awareness of oncampus is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is oncampus in Germany?
In total, 8% of German online education service users say they like oncampus. However, in actuality, among the 30% of German respondents who know oncampus, 27% of people like the brand.
What is the usage share of oncampus in Germany?
All in all, 5% of online education service users in Germany use oncampus. That means, of the 30% who know the brand, 17% use them.
How loyal are the users of oncampus?
Around 2% of online education service users in Germany say they are likely to use oncampus again. Set in relation to the 5% usage share of the brand, this means that 40% of their users show loyalty to the brand.
What's the buzz around oncampus in Germany?
In August 2022, about 3% of German online education service users had heard about oncampus in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around oncampus in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of oncampus is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is oncampus in Germany?
In total, 8% of German online education service users say they like oncampus. However, in actuality, among the 30% of German respondents who know oncampus, 27% of people like the brand.
What is the usage share of oncampus in Germany?
All in all, 5% of online education service users in Germany use oncampus. That means, of the 30% who know the brand, 17% use them.
How loyal are the users of oncampus?
Around 2% of online education service users in Germany say they are likely to use oncampus again. Set in relation to the 5% usage share of the brand, this means that 40% of their users show loyalty to the brand.
What's the buzz around oncampus in Germany?
In August 2022, about 3% of German online education service users had heard about oncampus in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around oncampus in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
