Coursera brand profile in Germany 2022
How high is the brand awareness of Coursera in Germany?
When it comes to online education service users, brand awareness of Coursera is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coursera in Germany?
In total, 5% of German online education service users say they like Coursera. However, in actuality, among the 19% of German respondents who know Coursera, 26% of people like the brand.
What is the usage share of Coursera in Germany?
All in all, 4% of online education service users in Germany use Coursera. That means, of the 19% who know the brand, 21% use them.
How loyal are the users of Coursera?
Around 2% of online education service users in Germany say they are likely to use Coursera again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Coursera in Germany?
In August 2022, about 5% of German online education service users had heard about Coursera in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Coursera in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of Coursera is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Coursera in Germany?
In total, 5% of German online education service users say they like Coursera. However, in actuality, among the 19% of German respondents who know Coursera, 26% of people like the brand.
What is the usage share of Coursera in Germany?
All in all, 4% of online education service users in Germany use Coursera. That means, of the 19% who know the brand, 21% use them.
How loyal are the users of Coursera?
Around 2% of online education service users in Germany say they are likely to use Coursera again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Coursera in Germany?
In August 2022, about 5% of German online education service users had heard about Coursera in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Coursera in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
