FutureLearn brand profile in Germany 2022
When it comes to online education service users, brand awareness of FutureLearn is at 21% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is FutureLearn in Germany?
In total, 5% of German online education service users say they like FutureLearn. However, in actuality, among the 21% of German respondents who know FutureLearn, 24% of people like the brand.
What is the usage share of FutureLearn in Germany?
All in all, 3% of online education service users in Germany use FutureLearn. That means, of the 21% who know the brand, 14% use them.
How loyal are the users of FutureLearn?
Around 1% of online education service users in Germany say they are likely to use FutureLearn again. Set in relation to the 3% usage share of the brand, this means that 33% of their users show loyalty to the brand.
What's the buzz around FutureLearn in Germany?
In August 2022, about 5% of German online education service users had heard about FutureLearn in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around FutureLearn in Germany.
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