MasterClass brand profile in Germany 2022
How high is the brand awareness of MasterClass in Germany?
When it comes to online education service users, brand awareness of MasterClass is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MasterClass in Germany?
In total, 11% of German online education service users say they like MasterClass. However, in actuality, among the 33% of German respondents who know MasterClass, 33% of people like the brand.
What is the usage share of MasterClass in Germany?
All in all, 8% of online education service users in Germany use MasterClass. That means, of the 33% who know the brand, 24% use them.
How loyal are the users of MasterClass?
Around 6% of online education service users in Germany say they are likely to use MasterClass again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around MasterClass in Germany?
In August 2022, about 8% of German online education service users had heard about MasterClass in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around MasterClass in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of MasterClass is at 33% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MasterClass in Germany?
In total, 11% of German online education service users say they like MasterClass. However, in actuality, among the 33% of German respondents who know MasterClass, 33% of people like the brand.
What is the usage share of MasterClass in Germany?
All in all, 8% of online education service users in Germany use MasterClass. That means, of the 33% who know the brand, 24% use them.
How loyal are the users of MasterClass?
Around 6% of online education service users in Germany say they are likely to use MasterClass again. Set in relation to the 8% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around MasterClass in Germany?
In August 2022, about 8% of German online education service users had heard about MasterClass in the media, on social media, or in advertising over the past three months. Of the 33% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around MasterClass in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
