Babbel brand profile in Germany 2022
How high is the brand awareness of Babbel in Germany?
When it comes to online education service users, brand awareness of Babbel is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Babbel in Germany?
In total, 63% of German online education service users say they like Babbel. However, in actuality, among the 86% of German respondents who know Babbel, 73% of people like the brand.
What is the usage share of Babbel in Germany?
All in all, 56% of online education service users in Germany use Babbel. That means, of the 86% who know the brand, 65% use them.
How loyal are the users of Babbel?
Around 47% of online education service users in Germany say they are likely to use Babbel again. Set in relation to the 56% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Babbel in Germany?
In August 2022, about 60% of German online education service users had heard about Babbel in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 70%, meaning at the time of the survey there's considerable buzz around Babbel in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of Babbel is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Babbel in Germany?
In total, 63% of German online education service users say they like Babbel. However, in actuality, among the 86% of German respondents who know Babbel, 73% of people like the brand.
What is the usage share of Babbel in Germany?
All in all, 56% of online education service users in Germany use Babbel. That means, of the 86% who know the brand, 65% use them.
How loyal are the users of Babbel?
Around 47% of online education service users in Germany say they are likely to use Babbel again. Set in relation to the 56% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Babbel in Germany?
In August 2022, about 60% of German online education service users had heard about Babbel in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 70%, meaning at the time of the survey there's considerable buzz around Babbel in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
