viagogo brand profile in Germany 2022
How high is the brand awareness of viagogo in Germany?
When it comes to event ticket purchasers, brand awareness of viagogo is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is viagogo in Germany?
In total, 9% of German event ticket purchasers say they like viagogo. However, in actuality, among the 40% of German respondents who know viagogo, 22% of people like the brand.
What is the usage share of viagogo in Germany?
All in all, 7% of event ticket purchasers in Germany use viagogo. That means, of the 40% who know the brand, 18% use them.
How loyal are the purchasers of viagogo?
Around 5% of event ticket purchasers in Germany say they are likely to use viagogo again. Set in relation to the 7% usage share of the brand, this means that 71% of their purchasers show loyalty to the brand.
What's the buzz around viagogo in Germany?
In August 2022, about 7% of German event ticket purchasers had heard about viagogo in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around viagogo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to event ticket purchasers, brand awareness of viagogo is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is viagogo in Germany?
In total, 9% of German event ticket purchasers say they like viagogo. However, in actuality, among the 40% of German respondents who know viagogo, 22% of people like the brand.
What is the usage share of viagogo in Germany?
All in all, 7% of event ticket purchasers in Germany use viagogo. That means, of the 40% who know the brand, 18% use them.
How loyal are the purchasers of viagogo?
Around 5% of event ticket purchasers in Germany say they are likely to use viagogo again. Set in relation to the 7% usage share of the brand, this means that 71% of their purchasers show loyalty to the brand.
What's the buzz around viagogo in Germany?
In August 2022, about 7% of German event ticket purchasers had heard about viagogo in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around viagogo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
