Tickets.de brand profile in Germany 2022
When it comes to event ticket purchasers, brand awareness of Tickets.de is at 40% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tickets.de in Germany?
In total, 12% of German event ticket purchasers say they like Tickets.de. However, in actuality, among the 40% of German respondents who know Tickets.de, 30% of people like the brand.
What is the usage share of Tickets.de in Germany?
All in all, 8% of event ticket purchasers in Germany use Tickets.de. That means, of the 40% who know the brand, 20% use them.
How loyal are the purchasers of Tickets.de?
Around 7% of event ticket purchasers in Germany say they are likely to use Tickets.de again. Set in relation to the 8% usage share of the brand, this means that 88% of their purchasers show loyalty to the brand.
What's the buzz around Tickets.de in Germany?
In August 2022, about 7% of German event ticket purchasers had heard about Tickets.de in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Tickets.de in Germany.
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