Duolingo brand profile in Germany 2022
How high is the brand awareness of Duolingo in Germany?
When it comes to online education service users, brand awareness of Duolingo is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Duolingo in Germany?
In total, 28% of German online education service users say they like Duolingo. However, in actuality, among the 53% of German respondents who know Duolingo, 53% of people like the brand.
What is the usage share of Duolingo in Germany?
All in all, 23% of online education service users in Germany use Duolingo. That means, of the 53% who know the brand, 43% use them.
How loyal are the users of Duolingo?
Around 17% of online education service users in Germany say they are likely to use Duolingo again. Set in relation to the 23% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around Duolingo in Germany?
In August 2022, about 17% of German online education service users had heard about Duolingo in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Duolingo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of Duolingo is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Duolingo in Germany?
In total, 28% of German online education service users say they like Duolingo. However, in actuality, among the 53% of German respondents who know Duolingo, 53% of people like the brand.
What is the usage share of Duolingo in Germany?
All in all, 23% of online education service users in Germany use Duolingo. That means, of the 53% who know the brand, 43% use them.
How loyal are the users of Duolingo?
Around 17% of online education service users in Germany say they are likely to use Duolingo again. Set in relation to the 23% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around Duolingo in Germany?
In August 2022, about 17% of German online education service users had heard about Duolingo in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Duolingo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
