Konzertkasse brand profile in Germany 2022
When it comes to event ticket purchasers, brand awareness of Konzertkasse is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Konzertkasse in Germany?
In total, 9% of German event ticket purchasers say they like Konzertkasse. However, in actuality, among the 27% of German respondents who know Konzertkasse, 33% of people like the brand.
What is the usage share of Konzertkasse in Germany?
All in all, 6% of event ticket purchasers in Germany use Konzertkasse. That means, of the 27% who know the brand, 22% use them.
How loyal are the purchasers of Konzertkasse?
Around 5% of event ticket purchasers in Germany say they are likely to use Konzertkasse again. Set in relation to the 6% usage share of the brand, this means that 83% of their purchasers show loyalty to the brand.
What's the buzz around Konzertkasse in Germany?
In August 2022, about 6% of German event ticket purchasers had heard about Konzertkasse in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Konzertkasse in Germany.
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