ticketmaster brand profile in Germany 2022
How high is the brand awareness of ticketmaster in Germany?
When it comes to event ticket purchasers, brand awareness of ticketmaster is at 54% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ticketmaster in Germany?
In total, 16% of German event ticket purchasers say they like ticketmaster. However, in actuality, among the 54% of German respondents who know ticketmaster, 30% of people like the brand.
What is the usage share of ticketmaster in Germany?
All in all, 11% of event ticket purchasers in Germany use ticketmaster. That means, of the 54% who know the brand, 20% use them.
How loyal are the purchasers of ticketmaster?
Around 8% of event ticket purchasers in Germany say they are likely to use ticketmaster again. Set in relation to the 11% usage share of the brand, this means that 73% of their purchasers show loyalty to the brand.
What's the buzz around ticketmaster in Germany?
In August 2022, about 9% of German event ticket purchasers had heard about ticketmaster in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around ticketmaster in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to event ticket purchasers, brand awareness of ticketmaster is at 54% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ticketmaster in Germany?
In total, 16% of German event ticket purchasers say they like ticketmaster. However, in actuality, among the 54% of German respondents who know ticketmaster, 30% of people like the brand.
What is the usage share of ticketmaster in Germany?
All in all, 11% of event ticket purchasers in Germany use ticketmaster. That means, of the 54% who know the brand, 20% use them.
How loyal are the purchasers of ticketmaster?
Around 8% of event ticket purchasers in Germany say they are likely to use ticketmaster again. Set in relation to the 11% usage share of the brand, this means that 73% of their purchasers show loyalty to the brand.
What's the buzz around ticketmaster in Germany?
In August 2022, about 9% of German event ticket purchasers had heard about ticketmaster in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around ticketmaster in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
