DICE brand profile in Germany 2022
How high is the brand awareness of DICE in Germany?
When it comes to event ticket purchasers, brand awareness of DICE is at 15% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DICE in Germany?
In total, 3% of German event ticket purchasers say they like DICE. However, in actuality, among the 15% of German respondents who know DICE, 20% of people like the brand.
What is the usage share of DICE in Germany?
All in all, 4% of event ticket purchasers in Germany use DICE. That means, of the 15% who know the brand, 27% use them.
How loyal are the purchasers of DICE?
Around 2% of event ticket purchasers in Germany say they are likely to use DICE again. Set in relation to the 4% usage share of the brand, this means that 50% of their purchasers show loyalty to the brand.
What's the buzz around DICE in Germany?
In August 2022, about 5% of German event ticket purchasers had heard about DICE in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around DICE in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to event ticket purchasers, brand awareness of DICE is at 15% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DICE in Germany?
In total, 3% of German event ticket purchasers say they like DICE. However, in actuality, among the 15% of German respondents who know DICE, 20% of people like the brand.
What is the usage share of DICE in Germany?
All in all, 4% of event ticket purchasers in Germany use DICE. That means, of the 15% who know the brand, 27% use them.
How loyal are the purchasers of DICE?
Around 2% of event ticket purchasers in Germany say they are likely to use DICE again. Set in relation to the 4% usage share of the brand, this means that 50% of their purchasers show loyalty to the brand.
What's the buzz around DICE in Germany?
In August 2022, about 5% of German event ticket purchasers had heard about DICE in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around DICE in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
