Afterpay brand profile in the United States 2022
How high is the brand awareness of Afterpay in the United States?
When it comes to digital payment users, brand awareness of Afterpay is at 43% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Afterpay in the United States?
In total, 11% of U.S. digital payment users say they like Afterpay. However, in actuality, among the 43% of U.S. respondents who know Afterpay, 26% of people like the brand.
What is the usage share of Afterpay in the United States?
All in all, 9% of digital payment users in the United States use Afterpay. That means, of the 43% who know the brand, 21% use them.
How loyal are the users of Afterpay?
Around 7% of digital payment users in the United States say they are likely to use Afterpay again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Afterpay in the United States?
In August 2022, about 11% of U.S. digital payment users had heard about Afterpay in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Afterpay in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Afterpay is at 43% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Afterpay in the United States?
In total, 11% of U.S. digital payment users say they like Afterpay. However, in actuality, among the 43% of U.S. respondents who know Afterpay, 26% of people like the brand.
What is the usage share of Afterpay in the United States?
All in all, 9% of digital payment users in the United States use Afterpay. That means, of the 43% who know the brand, 21% use them.
How loyal are the users of Afterpay?
Around 7% of digital payment users in the United States say they are likely to use Afterpay again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Afterpay in the United States?
In August 2022, about 11% of U.S. digital payment users had heard about Afterpay in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Afterpay in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
