Tinder brand profile in Germany 2022
How high is the brand awareness of Tinder in Germany?
When it comes to dating service users, brand awareness of Tinder is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tinder in Germany?
In total, 37% of German dating service users say they like Tinder. However, in actuality, among the 81% of German respondents who know Tinder, 46% of people like the brand.
What is the usage share of Tinder in Germany?
All in all, 37% of dating service users in Germany use Tinder. That means, of the 81% who know the brand, 46% use them.
How loyal are the users of Tinder?
Around 26% of dating service users in Germany say they are likely to use Tinder again. Set in relation to the 37% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Tinder in Germany?
In August 2022, about 21% of German dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Tinder in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to dating service users, brand awareness of Tinder is at 81% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tinder in Germany?
In total, 37% of German dating service users say they like Tinder. However, in actuality, among the 81% of German respondents who know Tinder, 46% of people like the brand.
What is the usage share of Tinder in Germany?
All in all, 37% of dating service users in Germany use Tinder. That means, of the 81% who know the brand, 46% use them.
How loyal are the users of Tinder?
Around 26% of dating service users in Germany say they are likely to use Tinder again. Set in relation to the 37% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Tinder in Germany?
In August 2022, about 21% of German dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months. Of the 81% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Tinder in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
