Plenty of Fish brand profile in Germany 2022
When it comes to dating service users, brand awareness of Plenty of Fish is at 17% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Plenty of Fish in Germany?
In total, 2% of German dating service users say they like Plenty of Fish. However, in actuality, among the 17% of German respondents who know Plenty of Fish, 12% of people like the brand.
What is the usage share of Plenty of Fish in Germany?
All in all, 2% of dating service users in Germany use Plenty of Fish. That means, of the 17% who know the brand, 12% use them.
How loyal are the users of Plenty of Fish?
Around 1% of dating service users in Germany say they are likely to use Plenty of Fish again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Plenty of Fish in Germany?
In August 2022, about 1% of German dating service users had heard about Plenty of Fish in the media, on social media, or in advertising over the past three months. Of the 17% who know the brand, that's 6%, meaning at the time of the survey there's little to no buzz around Plenty of Fish in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.