Lebensfreunde brand profile in Germany 2022
When it comes to dating service users, brand awareness of Lebensfreunde is at 27% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lebensfreunde in Germany?
In total, 6% of German dating service users say they like Lebensfreunde. However, in actuality, among the 27% of German respondents who know Lebensfreunde, 22% of people like the brand.
What is the usage share of Lebensfreunde in Germany?
All in all, 5% of dating service users in Germany use Lebensfreunde. That means, of the 27% who know the brand, 19% use them.
How loyal are the users of Lebensfreunde?
Around 2% of dating service users in Germany say they are likely to use Lebensfreunde again. Set in relation to the 5% usage share of the brand, this means that 40% of their users show loyalty to the brand.
What's the buzz around Lebensfreunde in Germany?
In August 2022, about 4% of German dating service users had heard about Lebensfreunde in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Lebensfreunde in Germany.
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