Parship brand profile in Germany 2022
How high is the brand awareness of Parship in Germany?
When it comes to dating service users, brand awareness of Parship is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Parship in Germany?
In total, 28% of German dating service users say they like Parship. However, in actuality, among the 77% of German respondents who know Parship, 36% of people like the brand.
What is the usage share of Parship in Germany?
All in all, 19% of dating service users in Germany use Parship. That means, of the 77% who know the brand, 25% use them.
How loyal are the users of Parship?
Around 13% of dating service users in Germany say they are likely to use Parship again. Set in relation to the 19% usage share of the brand, this means that 68% of their users show loyalty to the brand.
What's the buzz around Parship in Germany?
In August 2022, about 35% of German dating service users had heard about Parship in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Parship in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to dating service users, brand awareness of Parship is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Parship in Germany?
In total, 28% of German dating service users say they like Parship. However, in actuality, among the 77% of German respondents who know Parship, 36% of people like the brand.
What is the usage share of Parship in Germany?
All in all, 19% of dating service users in Germany use Parship. That means, of the 77% who know the brand, 25% use them.
How loyal are the users of Parship?
Around 13% of dating service users in Germany say they are likely to use Parship again. Set in relation to the 19% usage share of the brand, this means that 68% of their users show loyalty to the brand.
What's the buzz around Parship in Germany?
In August 2022, about 35% of German dating service users had heard about Parship in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Parship in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
