MoneyGram brand profile in Germany 2022
How high is the brand awareness of MoneyGram in Germany?
When it comes to digital payment users, brand awareness of MoneyGram is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MoneyGram in Germany?
In total, 3% of German digital payment users say they like MoneyGram. However, in actuality, among the 24% of German respondents who know MoneyGram, 12% of people like the brand.
What is the usage share of MoneyGram in Germany?
All in all, 2% of digital payment users in Germany use MoneyGram. That means, of the 24% who know the brand, 8% use them.
How loyal are the users of MoneyGram?
Around 1% of digital payment users in Germany say they are likely to use MoneyGram again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around MoneyGram in Germany?
In August 2022, about 2% of German digital payment users had heard about MoneyGram in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around MoneyGram in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of MoneyGram is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MoneyGram in Germany?
In total, 3% of German digital payment users say they like MoneyGram. However, in actuality, among the 24% of German respondents who know MoneyGram, 12% of people like the brand.
What is the usage share of MoneyGram in Germany?
All in all, 2% of digital payment users in Germany use MoneyGram. That means, of the 24% who know the brand, 8% use them.
How loyal are the users of MoneyGram?
Around 1% of digital payment users in Germany say they are likely to use MoneyGram again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around MoneyGram in Germany?
In August 2022, about 2% of German digital payment users had heard about MoneyGram in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around MoneyGram in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
