NEU.DE brand profile in Germany 2022
When it comes to dating service users, brand awareness of NEU.DE is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is NEU.DE in Germany?
In total, 10% of German dating service users say they like NEU.DE. However, in actuality, among the 47% of German respondents who know NEU.DE, 21% of people like the brand.
What is the usage share of NEU.DE in Germany?
All in all, 8% of dating service users in Germany use NEU.DE. That means, of the 47% who know the brand, 17% use them.
How loyal are the users of NEU.DE?
Around 5% of dating service users in Germany say they are likely to use NEU.DE again. Set in relation to the 8% usage share of the brand, this means that 62% of their users show loyalty to the brand.
What's the buzz around NEU.DE in Germany?
In August 2022, about 9% of German dating service users had heard about NEU.DE in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around NEU.DE in Germany.
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