OkCupid brand profile in Germany 2022
How high is the brand awareness of OkCupid in Germany?
When it comes to dating service users, brand awareness of OkCupid is at 23% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in Germany?
In total, 4% of German dating service users say they like OkCupid. However, in actuality, among the 23% of German respondents who know OkCupid, 17% of people like the brand.
What is the usage share of OkCupid in Germany?
All in all, 4% of dating service users in Germany use OkCupid. That means, of the 23% who know the brand, 17% use them.
How loyal are the users of OkCupid?
Around 3% of dating service users in Germany say they are likely to use OkCupid again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around OkCupid in Germany?
In August 2022, about 4% of German dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around OkCupid in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to dating service users, brand awareness of OkCupid is at 23% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in Germany?
In total, 4% of German dating service users say they like OkCupid. However, in actuality, among the 23% of German respondents who know OkCupid, 17% of people like the brand.
What is the usage share of OkCupid in Germany?
All in all, 4% of dating service users in Germany use OkCupid. That means, of the 23% who know the brand, 17% use them.
How loyal are the users of OkCupid?
Around 3% of dating service users in Germany say they are likely to use OkCupid again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around OkCupid in Germany?
In August 2022, about 4% of German dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around OkCupid in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
