LOVOO brand profile in Germany 2022
How high is the brand awareness of LOVOO in Germany?
When it comes to dating service users, brand awareness of LOVOO is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LOVOO in Germany?
In total, 36% of German dating service users say they like LOVOO. However, in actuality, among the 70% of German respondents who know LOVOO, 51% of people like the brand.
What is the usage share of LOVOO in Germany?
All in all, 31% of dating service users in Germany use LOVOO. That means, of the 70% who know the brand, 44% use them.
How loyal are the users of LOVOO?
Around 23% of dating service users in Germany say they are likely to use LOVOO again. Set in relation to the 31% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around LOVOO in Germany?
In August 2022, about 20% of German dating service users had heard about LOVOO in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around LOVOO in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to dating service users, brand awareness of LOVOO is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LOVOO in Germany?
In total, 36% of German dating service users say they like LOVOO. However, in actuality, among the 70% of German respondents who know LOVOO, 51% of people like the brand.
What is the usage share of LOVOO in Germany?
All in all, 31% of dating service users in Germany use LOVOO. That means, of the 70% who know the brand, 44% use them.
How loyal are the users of LOVOO?
Around 23% of dating service users in Germany say they are likely to use LOVOO again. Set in relation to the 31% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around LOVOO in Germany?
In August 2022, about 20% of German dating service users had heard about LOVOO in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around LOVOO in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
