Bumble brand profile in Germany 2022
How high is the brand awareness of Bumble in Germany?
When it comes to dating service users, brand awareness of Bumble is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bumble in Germany?
In total, 11% of German dating service users say they like Bumble. However, in actuality, among the 44% of German respondents who know Bumble, 25% of people like the brand.
What is the usage share of Bumble in Germany?
All in all, 11% of dating service users in Germany use Bumble. That means, of the 44% who know the brand, 25% use them.
How loyal are the users of Bumble?
Around 7% of dating service users in Germany say they are likely to use Bumble again. Set in relation to the 11% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around Bumble in Germany?
In August 2022, about 11% of German dating service users had heard about Bumble in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Bumble in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to dating service users, brand awareness of Bumble is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bumble in Germany?
In total, 11% of German dating service users say they like Bumble. However, in actuality, among the 44% of German respondents who know Bumble, 25% of people like the brand.
What is the usage share of Bumble in Germany?
All in all, 11% of dating service users in Germany use Bumble. That means, of the 44% who know the brand, 25% use them.
How loyal are the users of Bumble?
Around 7% of dating service users in Germany say they are likely to use Bumble again. Set in relation to the 11% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around Bumble in Germany?
In August 2022, about 11% of German dating service users had heard about Bumble in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Bumble in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
