eDarling brand profile in Germany 2022
How high is the brand awareness of eDarling in Germany?
When it comes to dating service users, brand awareness of eDarling is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eDarling in Germany?
In total, 13% of German dating service users say they like eDarling. However, in actuality, among the 49% of German respondents who know eDarling, 27% of people like the brand.
What is the usage share of eDarling in Germany?
All in all, 9% of dating service users in Germany use eDarling. That means, of the 49% who know the brand, 18% use them.
How loyal are the users of eDarling?
Around 6% of dating service users in Germany say they are likely to use eDarling again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around eDarling in Germany?
In August 2022, about 11% of German dating service users had heard about eDarling in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around eDarling in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to dating service users, brand awareness of eDarling is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eDarling in Germany?
In total, 13% of German dating service users say they like eDarling. However, in actuality, among the 49% of German respondents who know eDarling, 27% of people like the brand.
What is the usage share of eDarling in Germany?
All in all, 9% of dating service users in Germany use eDarling. That means, of the 49% who know the brand, 18% use them.
How loyal are the users of eDarling?
Around 6% of dating service users in Germany say they are likely to use eDarling again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around eDarling in Germany?
In August 2022, about 11% of German dating service users had heard about eDarling in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around eDarling in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
