Jaumo brand profile in Germany 2022
When it comes to dating service users, brand awareness of Jaumo is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jaumo in Germany?
In total, 8% of German dating service users say they like Jaumo. However, in actuality, among the 30% of German respondents who know Jaumo, 27% of people like the brand.
What is the usage share of Jaumo in Germany?
All in all, 7% of dating service users in Germany use Jaumo. That means, of the 30% who know the brand, 23% use them.
How loyal are the users of Jaumo?
Around 5% of dating service users in Germany say they are likely to use Jaumo again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Jaumo in Germany?
In August 2022, about 5% of German dating service users had heard about Jaumo in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Jaumo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.