Badoo brand profile in Germany 2022
How high is the brand awareness of Badoo in Germany?
When it comes to dating service users, brand awareness of Badoo is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Badoo in Germany?
In total, 23% of German dating service users say they like Badoo. However, in actuality, among the 65% of German respondents who know Badoo, 35% of people like the brand.
What is the usage share of Badoo in Germany?
All in all, 20% of dating service users in Germany use Badoo. That means, of the 65% who know the brand, 31% use them.
How loyal are the users of Badoo?
Around 14% of dating service users in Germany say they are likely to use Badoo again. Set in relation to the 20% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Badoo in Germany?
In August 2022, about 17% of German dating service users had heard about Badoo in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Badoo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to dating service users, brand awareness of Badoo is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Badoo in Germany?
In total, 23% of German dating service users say they like Badoo. However, in actuality, among the 65% of German respondents who know Badoo, 35% of people like the brand.
What is the usage share of Badoo in Germany?
All in all, 20% of dating service users in Germany use Badoo. That means, of the 65% who know the brand, 31% use them.
How loyal are the users of Badoo?
Around 14% of dating service users in Germany say they are likely to use Badoo again. Set in relation to the 20% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Badoo in Germany?
In August 2022, about 17% of German dating service users had heard about Badoo in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Badoo in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
