Volksbank Raiffeisenbank Pay brand profile in Germany 2022
When it comes to digital payment users, brand awareness of Volksbank Raiffeisenbank Pay is at 51% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Volksbank Raiffeisenbank Pay in Germany?
In total, 9% of German digital payment users say they like Volksbank Raiffeisenbank Pay. However, in actuality, among the 51% of German respondents who know Volksbank Raiffeisenbank Pay, 18% of people like the brand.
What is the usage share of Volksbank Raiffeisenbank Pay in Germany?
All in all, 6% of digital payment users in Germany use Volksbank Raiffeisenbank Pay. That means, of the 51% who know the brand, 12% use them.
How loyal are the users of Volksbank Raiffeisenbank Pay?
Around 5% of digital payment users in Germany say they are likely to use Volksbank Raiffeisenbank Pay again. Set in relation to the 6% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Volksbank Raiffeisenbank Pay in Germany?
In August 2022, about 2% of German digital payment users had heard about Volksbank Raiffeisenbank Pay in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Volksbank Raiffeisenbank Pay in Germany.
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