PayPal brand profile in Germany 2023
How high is the brand awareness of PayPal in Germany?
When it comes to digital payment users, brand awareness of PayPal is at 98 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PayPal in Germany?
In total, 81 percent of German digital payment users say they like PayPal. However, in actuality, among the 98 percent of German respondents who know PayPal, 83 percent of people like the brand.
What is the usage share of PayPal in Germany?
All in all, 82 percent of digital payment users in Germany use PayPal. That means, of the 98 percent who know the brand, 84 percent use them.
How loyal are the users of PayPal?
Around 79 percent of digital payment users in Germany say they are likely to use PayPal again. Set in relation to the 82 percent usage share of the brand, this means that 96 percent of their users show loyalty to the brand.
What's the buzz around PayPal in Germany?
In November 2023, about 37 percent of German digital payment users had heard about PayPal in the media, on social media, or in advertising over the past three months. Of the 98 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around PayPal in Germany.
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