Finya brand profile in Germany 2022
When it comes to dating service users, brand awareness of Finya is at 26% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Finya in Germany?
In total, 11% of German dating service users say they like Finya. However, in actuality, among the 26% of German respondents who know Finya, 42% of people like the brand.
What is the usage share of Finya in Germany?
All in all, 9% of dating service users in Germany use Finya. That means, of the 26% who know the brand, 35% use them.
How loyal are the users of Finya?
Around 5% of dating service users in Germany say they are likely to use Finya again. Set in relation to the 9% usage share of the brand, this means that 56% of their users show loyalty to the brand.
What's the buzz around Finya in Germany?
In August 2022, about 5% of German dating service users had heard about Finya in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Finya in Germany.
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