Happn brand profile in Germany 2022
How high is the brand awareness of Happn in Germany?
When it comes to dating service users, brand awareness of Happn is at 17% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Happn in Germany?
In total, 4% of German dating service users say they like Happn. However, in actuality, among the 17% of German respondents who know Happn, 24% of people like the brand.
What is the usage share of Happn in Germany?
All in all, 3% of dating service users in Germany use Happn. That means, of the 17% who know the brand, 18% use them.
How loyal are the users of Happn?
Around 2% of dating service users in Germany say they are likely to use Happn again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Happn in Germany?
In August 2022, about 3% of German dating service users had heard about Happn in the media, on social media, or in advertising over the past three months. Of the 17% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Happn in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to dating service users, brand awareness of Happn is at 17% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Happn in Germany?
In total, 4% of German dating service users say they like Happn. However, in actuality, among the 17% of German respondents who know Happn, 24% of people like the brand.
What is the usage share of Happn in Germany?
All in all, 3% of dating service users in Germany use Happn. That means, of the 17% who know the brand, 18% use them.
How loyal are the users of Happn?
Around 2% of dating service users in Germany say they are likely to use Happn again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Happn in Germany?
In August 2022, about 3% of German dating service users had heard about Happn in the media, on social media, or in advertising over the past three months. Of the 17% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Happn in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
