Masterpass brand profile in Germany 2022
How high is the brand awareness of Masterpass in Germany?
When it comes to digital payment users, brand awareness of Masterpass is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Masterpass in Germany?
In total, 6% of German digital payment users say they like Masterpass. However, in actuality, among the 49% of German respondents who know Masterpass, 12% of people like the brand.
What is the usage share of Masterpass in Germany?
All in all, 4% of digital payment users in Germany use Masterpass. That means, of the 49% who know the brand, 8% use them.
How loyal are the users of Masterpass?
Around 3% of digital payment users in Germany say they are likely to use Masterpass again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Masterpass in Germany?
In August 2022, about 4% of German digital payment users had heard about Masterpass in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Masterpass in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Masterpass is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Masterpass in Germany?
In total, 6% of German digital payment users say they like Masterpass. However, in actuality, among the 49% of German respondents who know Masterpass, 12% of people like the brand.
What is the usage share of Masterpass in Germany?
All in all, 4% of digital payment users in Germany use Masterpass. That means, of the 49% who know the brand, 8% use them.
How loyal are the users of Masterpass?
Around 3% of digital payment users in Germany say they are likely to use Masterpass again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around Masterpass in Germany?
In August 2022, about 4% of German digital payment users had heard about Masterpass in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Masterpass in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
