BillPay brand profile in Germany 2022
When it comes to digital payment users, brand awareness of BillPay is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BillPay in Germany?
In total, 3% of German digital payment users say they like BillPay. However, in actuality, among the 19% of German respondents who know BillPay, 16% of people like the brand.
What is the usage share of BillPay in Germany?
All in all, 3% of digital payment users in Germany use BillPay. That means, of the 19% who know the brand, 16% use them.
How loyal are the users of BillPay?
Around 2% of digital payment users in Germany say they are likely to use BillPay again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around BillPay in Germany?
In August 2022, about 2% of German digital payment users had heard about BillPay in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around BillPay in Germany.
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