How high is the brand awareness of BillPay in Germany? When it comes to digital payment users, brand awareness of BillPay is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BillPay in Germany? In total, 3% of German digital payment users say they like BillPay. However, in actuality, among the 19% of German respondents who know BillPay, 16% of people like the brand.
What is the usage share of BillPay in Germany? All in all, 3% of digital payment users in Germany use BillPay. That means, of the 19% who know the brand, 16% use them.
How loyal are the users of BillPay? Around 2% of digital payment users in Germany say they are likely to use BillPay again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around BillPay in Germany? In August 2022, about 2% of German digital payment users had heard about BillPay in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around BillPay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
BillPay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in Germany in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital payment, which of the following brands do you like?
Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 25, 2022). BillPay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in Germany in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/forecasts/1335007/billpay-digital-payment-brand-profile-in-germany
Statista. "BillPay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in Germany in 2022." Chart. September 25, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/forecasts/1335007/billpay-digital-payment-brand-profile-in-germany
Statista. (2022). BillPay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in Germany in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/forecasts/1335007/billpay-digital-payment-brand-profile-in-germany
Statista. "Billpay Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Digital Payment Users in Germany in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1335007/billpay-digital-payment-brand-profile-in-germany
Statista, BillPay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in Germany in 2022 Statista, https://www.statista.com/forecasts/1335007/billpay-digital-payment-brand-profile-in-germany (last visited January 08, 2025)
BillPay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in Germany in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1335007/billpay-digital-payment-brand-profile-in-germany