giropay brand profile in Germany 2022
How high is the brand awareness of giropay in Germany?
When it comes to digital payment users, brand awareness of giropay is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is giropay in Germany?
In total, 22% of German digital payment users say they like giropay. However, in actuality, among the 76% of German respondents who know giropay, 29% of people like the brand.
What is the usage share of giropay in Germany?
All in all, 18% of digital payment users in Germany use giropay. That means, of the 76% who know the brand, 24% use them.
How loyal are the users of giropay?
Around 13% of digital payment users in Germany say they are likely to use giropay again. Set in relation to the 18% usage share of the brand, this means that 72% of their users show loyalty to the brand.
What's the buzz around giropay in Germany?
In August 2022, about 8% of German digital payment users had heard about giropay in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around giropay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of giropay is at 76% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is giropay in Germany?
In total, 22% of German digital payment users say they like giropay. However, in actuality, among the 76% of German respondents who know giropay, 29% of people like the brand.
What is the usage share of giropay in Germany?
All in all, 18% of digital payment users in Germany use giropay. That means, of the 76% who know the brand, 24% use them.
How loyal are the users of giropay?
Around 13% of digital payment users in Germany say they are likely to use giropay again. Set in relation to the 18% usage share of the brand, this means that 72% of their users show loyalty to the brand.
What's the buzz around giropay in Germany?
In August 2022, about 8% of German digital payment users had heard about giropay in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around giropay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
