Fitbit Pay brand profile in the UK 2022
When it comes to digital payment users, brand awareness of Fitbit Pay is at 34% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fitbit Pay in the UK?
In total, 4% of UK digital payment users say they like Fitbit Pay. However, in actuality, among the 34% of UK respondents who know Fitbit Pay, 12% of people like the brand.
What is the usage share of Fitbit Pay in the UK?
All in all, 4% of digital payment users in the UK use Fitbit Pay. That means, of the 34% who know the brand, 12% use them.
How loyal are the users of Fitbit Pay?
Around 2% of digital payment users in the UK say they are likely to use Fitbit Pay again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Fitbit Pay in the UK?
In August 2022, about 4% of UK digital payment users had heard about Fitbit Pay in the media, on social media, or in advertising over the past three months. Of the 34% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fitbit Pay in the UK.
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