Amazon Pay brand profile in Germany 2022
How high is the brand awareness of Amazon Pay in Germany?
When it comes to digital payment users, brand awareness of Amazon Pay is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Pay in Germany?
In total, 29% of German digital payment users say they like Amazon Pay. However, in actuality, among the 82% of German respondents who know Amazon Pay, 35% of people like the brand.
What is the usage share of Amazon Pay in Germany?
All in all, 25% of digital payment users in Germany use Amazon Pay. That means, of the 82% who know the brand, 30% use them.
How loyal are the users of Amazon Pay?
Around 19% of digital payment users in Germany say they are likely to use Amazon Pay again. Set in relation to the 25% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Amazon Pay in Germany?
In August 2022, about 18% of German digital payment users had heard about Amazon Pay in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Amazon Pay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Amazon Pay is at 82% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Pay in Germany?
In total, 29% of German digital payment users say they like Amazon Pay. However, in actuality, among the 82% of German respondents who know Amazon Pay, 35% of people like the brand.
What is the usage share of Amazon Pay in Germany?
All in all, 25% of digital payment users in Germany use Amazon Pay. That means, of the 82% who know the brand, 30% use them.
How loyal are the users of Amazon Pay?
Around 19% of digital payment users in Germany say they are likely to use Amazon Pay again. Set in relation to the 25% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Amazon Pay in Germany?
In August 2022, about 18% of German digital payment users had heard about Amazon Pay in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Amazon Pay in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
