Klarna. brand profile in the UK 2023
How high is the brand awareness of Klarna. in the UK?
When it comes to digital payment users, brand awareness of Klarna. is at 80 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Klarna. in the UK?
In total, 20 percent of UK digital payment users say they like Klarna.. However, in actuality, among the 80 percent of UK respondents who know Klarna., 25 percent of people like the brand.
What is the usage share of Klarna. in the UK?
All in all, 18 percent of digital payment users in the UK use Klarna.. That means, of the 80 percent who know the brand, 23 percent use them.
How loyal are the users of Klarna.?
Around 15 percent of digital payment users in the UK say they are likely to use Klarna. again. Set in relation to the 18 percent usage share of the brand, this means that 83 percent of their users show loyalty to the brand.
What's the buzz around Klarna. in the UK?
In November 2023, about 24 percent of UK digital payment users had heard about Klarna. in the media, on social media, or in advertising over the past three months. Of the 80 percent who know the brand, that's 30 percent, meaning at the time of the survey there's some buzz around Klarna. in the UK.
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