Afterpay brand profile in the UK 2022
When it comes to digital payment users, brand awareness of Afterpay is at 31% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Afterpay in the UK?
In total, 4% of UK digital payment users say they like Afterpay. However, in actuality, among the 31% of UK respondents who know Afterpay, 13% of people like the brand.
What is the usage share of Afterpay in the UK?
All in all, 3% of digital payment users in the UK use Afterpay. That means, of the 31% who know the brand, 10% use them.
How loyal are the users of Afterpay?
Around 2% of digital payment users in the UK say they are likely to use Afterpay again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Afterpay in the UK?
In August 2022, about 5% of UK digital payment users had heard about Afterpay in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Afterpay in the UK.
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