Microsoft Wallet brand profile in the United States 2022
How high is the brand awareness of Microsoft Wallet in the United States?
When it comes to digital payment users, brand awareness of Microsoft Wallet is at 45% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Microsoft Wallet in the United States?
In total, 8% of U.S. digital payment users say they like Microsoft Wallet. However, in actuality, among the 45% of U.S. respondents who know Microsoft Wallet, 18% of people like the brand.
What is the usage share of Microsoft Wallet in the United States?
All in all, 6% of digital payment users in the United States use Microsoft Wallet. That means, of the 45% who know the brand, 13% use them.
How loyal are the users of Microsoft Wallet?
Around 4% of digital payment users in the United States say they are likely to use Microsoft Wallet again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Microsoft Wallet in the United States?
In August 2022, about 7% of U.S. digital payment users had heard about Microsoft Wallet in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Microsoft Wallet in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Microsoft Wallet is at 45% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Microsoft Wallet in the United States?
In total, 8% of U.S. digital payment users say they like Microsoft Wallet. However, in actuality, among the 45% of U.S. respondents who know Microsoft Wallet, 18% of people like the brand.
What is the usage share of Microsoft Wallet in the United States?
All in all, 6% of digital payment users in the United States use Microsoft Wallet. That means, of the 45% who know the brand, 13% use them.
How loyal are the users of Microsoft Wallet?
Around 4% of digital payment users in the United States say they are likely to use Microsoft Wallet again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Microsoft Wallet in the United States?
In August 2022, about 7% of U.S. digital payment users had heard about Microsoft Wallet in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Microsoft Wallet in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
