How high is the brand awareness of bitpay in the UK? When it comes to digital payment users, brand awareness of bitpay is at 22% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is bitpay in the UK? In total, 3% of UK digital payment users say they like bitpay. However, in actuality, among the 22% of UK respondents who know bitpay, 14% of people like the brand.
What is the usage share of bitpay in the UK? All in all, 3% of digital payment users in the UK use bitpay. That means, of the 22% who know the brand, 14% use them.
How loyal are the users of bitpay? Around 2% of digital payment users in the UK say they are likely to use bitpay again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around bitpay in the UK? In August 2022, about 3% of UK digital payment users had heard about bitpay in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around bitpay in the UK.
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bitpay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital payment, which of the following brands do you like?
Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). bitpay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1334991/bitpay-digital-payment-brand-profile-in-the-uk
Statista. "bitpay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022." Chart. September 25, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1334991/bitpay-digital-payment-brand-profile-in-the-uk
Statista. (2022). bitpay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1334991/bitpay-digital-payment-brand-profile-in-the-uk
Statista. "Bitpay Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Digital Payment Users in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1334991/bitpay-digital-payment-brand-profile-in-the-uk
Statista, bitpay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022 Statista, https://www.statista.com/forecasts/1334991/bitpay-digital-payment-brand-profile-in-the-uk (last visited December 23, 2024)
bitpay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1334991/bitpay-digital-payment-brand-profile-in-the-uk