bitpay brand profile in the UK 2022
When it comes to digital payment users, brand awareness of bitpay is at 22% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is bitpay in the UK?
In total, 3% of UK digital payment users say they like bitpay. However, in actuality, among the 22% of UK respondents who know bitpay, 14% of people like the brand.
What is the usage share of bitpay in the UK?
All in all, 3% of digital payment users in the UK use bitpay. That means, of the 22% who know the brand, 14% use them.
How loyal are the users of bitpay?
Around 2% of digital payment users in the UK say they are likely to use bitpay again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around bitpay in the UK?
In August 2022, about 3% of UK digital payment users had heard about bitpay in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around bitpay in the UK.
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