Samsung Pay brand profile in the UK 2022
How high is the brand awareness of Samsung Pay in the UK?
When it comes to digital payment users, brand awareness of Samsung Pay is at 62% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung Pay in the UK?
In total, 13% of UK digital payment users say they like Samsung Pay. However, in actuality, among the 62% of UK respondents who know Samsung Pay, 21% of people like the brand.
What is the usage share of Samsung Pay in the UK?
All in all, 9% of digital payment users in the UK use Samsung Pay. That means, of the 62% who know the brand, 15% use them.
How loyal are the users of Samsung Pay?
Around 7% of digital payment users in the UK say they are likely to use Samsung Pay again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Samsung Pay in the UK?
In August 2022, about 7% of UK digital payment users had heard about Samsung Pay in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Samsung Pay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Samsung Pay is at 62% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung Pay in the UK?
In total, 13% of UK digital payment users say they like Samsung Pay. However, in actuality, among the 62% of UK respondents who know Samsung Pay, 21% of people like the brand.
What is the usage share of Samsung Pay in the UK?
All in all, 9% of digital payment users in the UK use Samsung Pay. That means, of the 62% who know the brand, 15% use them.
How loyal are the users of Samsung Pay?
Around 7% of digital payment users in the UK say they are likely to use Samsung Pay again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Samsung Pay in the UK?
In August 2022, about 7% of UK digital payment users had heard about Samsung Pay in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Samsung Pay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
