Garmin Pay brand profile in the UK 2022
When it comes to digital payment users, brand awareness of Garmin Pay is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garmin Pay in the UK?
In total, 3% of UK digital payment users say they like Garmin Pay. However, in actuality, among the 20% of UK respondents who know Garmin Pay, 15% of people like the brand.
What is the usage share of Garmin Pay in the UK?
All in all, 2% of digital payment users in the UK use Garmin Pay. That means, of the 20% who know the brand, 10% use them.
How loyal are the users of Garmin Pay?
Around 2% of digital payment users in the UK say they are likely to use Garmin Pay again. Set in relation to the 2% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Garmin Pay in the UK?
In August 2022, about 2% of UK digital payment users had heard about Garmin Pay in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Garmin Pay in the UK.
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