Masterpass brand profile in the United States 2022
How high is the brand awareness of Masterpass in the United States?
When it comes to digital payment users, brand awareness of Masterpass is at 50% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Masterpass in the United States?
In total, 8% of U.S. digital payment users say they like Masterpass. However, in actuality, among the 50% of U.S. respondents who know Masterpass, 16% of people like the brand.
What is the usage share of Masterpass in the United States?
All in all, 5% of digital payment users in the United States use Masterpass. That means, of the 50% who know the brand, 10% use them.
How loyal are the users of Masterpass?
Around 3% of digital payment users in the United States say they are likely to use Masterpass again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Masterpass in the United States?
In August 2022, about 7% of U.S. digital payment users had heard about Masterpass in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Masterpass in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Masterpass is at 50% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Masterpass in the United States?
In total, 8% of U.S. digital payment users say they like Masterpass. However, in actuality, among the 50% of U.S. respondents who know Masterpass, 16% of people like the brand.
What is the usage share of Masterpass in the United States?
All in all, 5% of digital payment users in the United States use Masterpass. That means, of the 50% who know the brand, 10% use them.
How loyal are the users of Masterpass?
Around 3% of digital payment users in the United States say they are likely to use Masterpass again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Masterpass in the United States?
In August 2022, about 7% of U.S. digital payment users had heard about Masterpass in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Masterpass in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
