Google Pay brand profile in the UK 2022
How high is the brand awareness of Google Pay in the UK?
When it comes to digital payment users, brand awareness of Google Pay is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Pay in the UK?
In total, 21% of UK digital payment users say they like Google Pay. However, in actuality, among the 80% of UK respondents who know Google Pay, 26% of people like the brand.
What is the usage share of Google Pay in the UK?
All in all, 17% of digital payment users in the UK use Google Pay. That means, of the 80% who know the brand, 21% use them.
How loyal are the users of Google Pay?
Around 14% of digital payment users in the UK say they are likely to use Google Pay again. Set in relation to the 17% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Google Pay in the UK?
In August 2022, about 14% of UK digital payment users had heard about Google Pay in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Google Pay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Google Pay is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Pay in the UK?
In total, 21% of UK digital payment users say they like Google Pay. However, in actuality, among the 80% of UK respondents who know Google Pay, 26% of people like the brand.
What is the usage share of Google Pay in the UK?
All in all, 17% of digital payment users in the UK use Google Pay. That means, of the 80% who know the brand, 21% use them.
How loyal are the users of Google Pay?
Around 14% of digital payment users in the UK say they are likely to use Google Pay again. Set in relation to the 17% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Google Pay in the UK?
In August 2022, about 14% of UK digital payment users had heard about Google Pay in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Google Pay in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
