Google Pay brand profile in the UK 2022

Google Pay brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022

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Source

Use Ask Statista Research Service

Release date

September 2022

Region

United Kingdom

Survey time period

12 May 2022 to 06 August 2022

Number of respondents

1,162 respondents

Age group

18-64 years

Special properties

respondents who use digital payment

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to digital payment, which of the following brands do you like?
  • Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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