How high is the brand awareness of Trustly in the UK? When it comes to digital payment users, brand awareness of Trustly is at 23% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Trustly in the UK? In total, 2% of UK digital payment users say they like Trustly. However, in actuality, among the 23% of UK respondents who know Trustly, 9% of people like the brand.
What is the usage share of Trustly in the UK? All in all, 1% of digital payment users in the UK use Trustly. That means, of the 23% who know the brand, 4% use them.
How loyal are the users of Trustly? Around 1% of digital payment users in the UK say they are likely to use Trustly again. Set in relation to the 1% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Trustly in the UK? In August 2022, about 1% of UK digital payment users had heard about Trustly in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Trustly in the UK.
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Trustly brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital payment, which of the following brands do you like?
Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 25, 2022). Trustly brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1334979/trustly-digital-payment-brand-profile-in-the-uk
Statista. "Trustly brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022." Chart. September 25, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1334979/trustly-digital-payment-brand-profile-in-the-uk
Statista. (2022). Trustly brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1334979/trustly-digital-payment-brand-profile-in-the-uk
Statista. "Trustly Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Digital Payment Users in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www.statista.com/forecasts/1334979/trustly-digital-payment-brand-profile-in-the-uk
Statista, Trustly brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022 Statista, https://www.statista.com/forecasts/1334979/trustly-digital-payment-brand-profile-in-the-uk (last visited December 23, 2024)
Trustly brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www.statista.com/forecasts/1334979/trustly-digital-payment-brand-profile-in-the-uk