Masterpass brand profile in the UK 2022
How high is the brand awareness of Masterpass in the UK?
When it comes to digital payment users, brand awareness of Masterpass is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Masterpass in the UK?
In total, 9% of UK digital payment users say they like Masterpass. However, in actuality, among the 47% of UK respondents who know Masterpass, 19% of people like the brand.
What is the usage share of Masterpass in the UK?
All in all, 6% of digital payment users in the UK use Masterpass. That means, of the 47% who know the brand, 13% use them.
How loyal are the users of Masterpass?
Around 4% of digital payment users in the UK say they are likely to use Masterpass again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Masterpass in the UK?
In August 2022, about 5% of UK digital payment users had heard about Masterpass in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Masterpass in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to digital payment users, brand awareness of Masterpass is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Masterpass in the UK?
In total, 9% of UK digital payment users say they like Masterpass. However, in actuality, among the 47% of UK respondents who know Masterpass, 19% of people like the brand.
What is the usage share of Masterpass in the UK?
All in all, 6% of digital payment users in the UK use Masterpass. That means, of the 47% who know the brand, 13% use them.
How loyal are the users of Masterpass?
Around 4% of digital payment users in the UK say they are likely to use Masterpass again. Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Masterpass in the UK?
In August 2022, about 5% of UK digital payment users had heard about Masterpass in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Masterpass in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
